Expanding retail capabilities through Lifemart

Harvest IQ Ventures has fully acquired Lifemart, integrating the supermarket into its expanding ecosystem as a strategic retail showcase for the group’s food and agribusiness portfolio.

Lifemart now serves as a controlled environment where Harvest IQ can directly display, test and scale products from its acquired ventures such as Fresh Batch, Urban Butchers, Greeneration and other clean label or locally produced brands.

This acquisition shortens the path from production to consumer, strengthens brand visibility and allows new concepts to be validated in real market conditions while maintaining full control over quality, merchandising and customer experience.

Lifemart is positioned to become both a commercial platform and an innovation space, aligned with Harvest IQ’s mission to build an integrated, transparent and future-ready food ecosystem in the region.

November 2025