Advancing sustainable agriculture with Greeneration

Controlled-environment farming is becoming a critical part of the GCC’s food system. Through its partnership with Greeneration, Harvest IQ Ventures supports the development and commercialization of innovative growing technologies that enable consistent, high-quality local production with reduced resource consumption.

Expanding Greeneration’s operational framework will allow the business to scale output, improve supply-chain stability and deliver cleaner, more transparent produce to retailers and consumers.

Together, the partnership advances Harvest IQ’s mission to build a sustainable, tech-driven food system with fresher, locally grown products.

October 2025