Scaling premium meat with Suma Gourmet and DXBBQ

Premium meat and specialty food categories require strong sourcing discipline and operational control. Harvest IQ Ventures has acquired a minority share in Suma Gourmet and its consumer-facing brand DXBBQ, strengthening its foothold in this segment across the GCC.

This investment aligns with Harvest IQ’s strategy of supporting high-potential operators who prioritize clean label products, transparent sourcing and strong supply-chain discipline.

Beyond capital, Harvest IQ supported the digitization and operational optimization of Suma Gourmet by implementing smarter procurement processes, improved inventory control and more data-driven decision-making systems.

Through the partnership with Suma Gourmet and DXBBQ, Harvest IQ gains access to established procurement networks, retail relationships and an engaged customer base. At the same time, both companies are positioned to scale more efficiently, expand their product offering and reinforce the quality and traceability standards central to the Harvest IQ ecosystem.

September 2025